Postcard Printing Create A Memorable Customer Touch Points

When we live in an era filled with digital advertisements and United States emails, it is easy to overlook the strengths of a physical marketing instead. Nevertheless, there is one old technique which is gaining a lot of ground these days in Singapore: printing of postcards.

The postcards are not only a beautiful piece of paper. The are some effective marketing tools that will enable businesses to create personal, memorable customer touch points- these make an ideal promotional tool, customer loyalty program or just a simple way to say thanks.

Through wise design and planning, the postcard printings can be a rather economical method to capture the brand memories and product sales.

This article will discuss the ways through which businesses can make postcard marketing work best, including design as well as performance tracking.

1. Direct Mail Marketing Strategies with Postcards

Direct mail marketing is anchored on postcards. They are easy to open and read, noticeable and do not need envelope opening, which implies that the recipient will see it immediately.

Important Campaigning Strategies on Post cards:

• Customer Retention Campaigns: Mail out postcards to previous customers and offer special promotion or rewards deals.
• Local Area Targeting: Send post cards through geographic targeting of the local residents and businesses.
• Seasonal Greetings or Invitations to Events: A postcard wishing the Customers seasonal greetings can induce positive feelings about the brand and generate an impulse to buy a suitable offer.
• New Product Introductions: Attract attention to your newest product or service using an eye-catching postcard.

Pro tip: Combine your postcard printing with a temporary discount code to promote them to act immediately.

 

2. Engaging Design Ideas That Are Creative

Your postcard design is an influential factor: it will either make a customer look twice or put it in a garbage bin.

Aspects of Attractive Post-cards:

• Headline: Place a large print statement such as a benefit-driven one: “It is 30 percent off this weekend.
• Good Image: Provide great images that will symbolize your brand or product.
• Minimum Presentation: Do not cram. Focus on a single definite message and the call to action.
• Interactive Components: Touch screen exercise Elevates QR codes scratch- discounts off or scanable coupons.
• Individualised Attention: Use the name of the customer or mention the previous communication.

Do not forget the point that creativity does not imply clutter. Clear and effective designs tend to shine in postcard printings the most.

 

3. The advantages of Personalisation in Postcard Printing

Personalisation is more than putting name. It may include composing a message that makes the receiver feel that it was meant specifically towards them- enhancing trust and interaction.

The reason behind the Personalisation to work:

• Better Response Rate: It has been revealed that personalised mail is much more efficient in opening and conversion rate.
• Emotional: A brand that talks directly to affects emotional connection and this causes a higher possibility of brand recall.
• Improved ROI: Personal campaigns have a potential to bring better ROI than a generic bulk mail does.
• Use data about purchase history, location of your customer, or other history of interaction to personalise your printings of postcards to each segment of customers.

4. Impressive Finishes and Sizes for Postcards

By selecting the proper size and finish you can increase visual appearance and tactile pleasure of your postcard.

Vernacular Postcard sizes in Singapore:

• A6 (105mm x 148mm): These are cheaper and can be used literately everywhere; ideal with general promotions.
• DL (99mm x 210mm): This is modern and stylish; perfect in inviting or informing about events.
• A5 (148mm x 210mm): A larger size; good format to use when you want to give more details in terms of promotion or design using lots of pictures.

Finishing Options:

• Gloss Lamination: Brilliant colours and a glossy finish- ideal in a high-impact application.
• Matte Lamination: Professional, Great looking finish–very easy to write on.
• Spot UV: Ensure logos or special text to be highlighted by the use of glossiness.
• Textured Paper: Include an added texture to have an upscale feel.

A fine-detailed and finished postcard will last a longer time and will give an impression of your brands standards and professionalism.

 

5. Tracking Results and the Effectiveness of a Postcard Campaigns

Compared to online advertisements, it might appear to be difficult to measure the effectiveness of a postcard campaign but this is very much possible by using some clever methods.

Tracking Tips:

• Custom Discount Codes: Just to track redemption set specific codes against each campaign.
• QR Codes: Connect recipients with a campaign landing page or Google form.
• Special URL or Phone numbers: Create special contact facilities.
• Customer Survey: Include a short survey to know how customers got to know about the offer.

Setting up a postcard campaign in conjunction with CRM tools can enable you to track your ROI and optimise it in the future. When tracking is properly made, you can be sure that the money invested in the postcard printings is worth it.

Final Thoughts

Postcards have become a nice little break in the digital world that we see today, and they are a good approach to reach your clients. With the proper planning, it is at a reasonable price that postcard printings can bring a significant measure of involvement and brand attachment.

Whether in terms of creative designs and using personalised messages, right size and finish, each of these details counts. Making your design work with a good direct mail approach and monitoring the results, you may turn your postcard campaigns into one of your company unforgettable contact points.

Marketing a new service or just keeping your brand in people minds, postcards will make your brand real and memorable.

Frequently asked questions (FAQs)

1. In the era of digitalization, are the postcard printings useful?
Yes! Postcards are physical objects, which are very visible and cannot be ignored easily, as in the case of emails or online advertisements. They are effective in both B2C and B2B environments coupled with powerful design as well as targeting.

2. What is the ideal size of postcard printings in Singapore?
A6 size is most common and the least expensive to print. Nevertheless, to use premium promotion or an event invitation, A5 or DL are more effective.

3. What are the ways to individualise my postcards?
You are allowed to personalise names, offers at particular locations or even recommended products depending on what a person has been buying in the past. Weather customer information and use a printing partner that can take variable data printing (VDP).

4. How costly is to conduct a postcard campaign?
Not necessarily. Postcards are also the cheapest forms of print marketing especially when printed in bulk. The prices vary according to the complexity of the design, the quality of the paper and the mailing.

5. How do I get the population to act upon a postcard?
Provide a powerful call to action, have some kind of usefulness (such as a discount) and keep it simple to respond to via QR codes or special web addresses. Count the track redemptions as a measurement of your success.