Poster printing helps attract attention and is an important method for marketing in Singapore’s retail environment. No matter if you are advertising a sale or introducing a new product, the way your message looks on a poster depends a lot on its size. A correctly sized poster can make a difference between attracting attention and going unnoticed.
The guide lists the best sizes for print posters so that business owners can easily choose which ones are best for retail in Singapore.
What Purpose Does A1, A2 and A3 Have in Writing?
The initial step to an effective campaign is to learn about standard poster sizes. Most shops and venues in Singapore may be sized as A1, A2 or A3.
A1 (594 x 841 mm)
- Useful in: Locations with high population such as stores, malls and MRT stations.
- Why: You can present major messages, prominently place your font and include colorful pictures without limits.
- Good for: Opening a new store, running a special seasonal promo or organizing a large event that many people should see.
- Best suited: Shops with a wide space where the window is visible.
- The reason: Offers a good mixture of attention and efficient use of space.
- Ideal for: Additional advertising or related messages.
A3 (297 x 420 mm)
- Best suited: Displayed on shelves inside, on counters or even standalone on pillars.
- The reason: They provide a clear view from a short distance. Well suited for sharing more information about the product.
- Ideal for: QR codes is on price lists, loyalty program ads or for more information after scanning with a phone.
Additional tips!
Make sure not to select the biggest available size for your poster printing. It depends on how far away customers will be looking at the poster.
Optimal Sizes for Store Windows vs. In-Store Displays
Based on where your poster will be put up, plan its size. This is how you make the decision:
Store Windows
- Recommend: At least an A1-sized paper.
- Reason: The streets are crowded and people need to see posters from far away.
- Design tips: Pick bold text, ideas that stand out through their colors and apply minimal content to the page. The idea is to attract viewers with speed.
In-Store Displays
- Recommend: The best sizes for this paper are A3 or any smaller custom sizes.
- Reason: If they are in the venue, customers are closer to the posters. Use this space to create more detailed information.
- Design tips: Include more specific details, as well as information about anything customers need during the transaction.
At this stage, the layout should emphasize how important each image is. Big posters printing are meant to grab shoppers’ attention and small posters then lead them through the store.
What poster printing sizes are usually best in malls and MRT stations?
A lot of a retailer’s success in Singapore depends on being noticed in popular public areas, like malls and train stations. This is what you can try:
Shopping Malls
- Recommend: formats include A1 and even larger custom types.
- Reason: Mall hallways are wide and there are lots of places for marketers to show their advertisements. Go for a larger page so the poster stands out among the other handouts.
- Placement: Near areas such as escalators, places for people to sit or the entry of the establishment.
MRT Stations
- Recommend: Large custom posters (they may be larger than A0).
- Reason: You have little time to stand out, as people move energetically. Make your text limited, keep the fonts big and include interesting graphics.
- Placement: The message should be straightforward in design as people see it for only a brief time.
Note: Before putting up ads, you usually need permission and have to comply with size requirements set by the local authorities. Always review the guidelines before you hit print.
The Role of Size in Creating Scale and Understanding The Importance of Things
Sizing your posters matters not only because of available space, but also because of how easy they are to read and how the design looks.
Readability Guidelines:
- The minimum size for A1 should be 60pt.
- The minimum size for A2 should be 40pt.
- A3 headlines should be written in at least 24pt font.
If your text is very tiny, it can quickly fail to catch your readers’ attention. When a message is meant for someone far away, it should be larger in size. Arrange elements so that the most important parts are easily noticed.
- Headlines: Largest and boldest are the main features.
- Subheadings: should be slightly smaller.
- Body text: The content in the body should be simple and easy to read.
Color and Contrast
- Prefer colors and combinations that show up well against nature’s backgrounds (such as white on black).
- For posters printed indoors, colors can be kept less bright but should always be legible.
Poster Printing for Many Different Sizes in Singapore
Sometimes, you may need something other than standard sizes. If you require a huge vinyl display for your event booth or a simple vertical banner for a narrow space, you can have your poster made to order.
The advantages of custom sizes are explained here.
- Adjust to Spaces: With custom sizes, you can match almost any space, ranging from pillars to walls with unique curves.
- Brand Uniqueness: Set your company apart by avoiding the same strategies used by many other brands.
- Creative Freedom: Allows using different-shaped photos (square, panoramic, circular) to draw attention.
What You Can Find in Singapore:
When you order from professional printers in Singapore, you can have your posters made in many sizes. Moreover, there are these:
- You can get products with glossy or matte finishes.
- Protection from UV rays and water
- You can save a map as printable paper or as a digital file.
For customized sizing, team up with your design or printing experts to guarantee proper resolution, adequate margins outside the edge and the correct size.
Conclusion
The size you pick for your retail posters should go with the right message, in the right moment, at the right location. Both out-of-store signs and in-store notices rely on Dimensional Printing’s expertise to get the best sizes.
When partnering with a reputable local printing supplier in Singapore, you get prints that fit perfectly, are made with quality, turn around quickly and offer useful suggestions to make your design stand out.
Frequently Asked Questions (FAQ)
1. What is the most popular poster size for Singapore retailers?
People option for the A1 size mainly because it is very noticeable where there is a lot of space. The type A2 is favored for windows, yet the most suitable choice for shelves or counters is A3.
2. Can I print a custom size that doesn’t follow the A-series?
Yes, quite a few printers in Singapore provide printing in custom sizes to fit your needs.
3. What material is best for outdoor posters?
When looking for durability, waterproof and UV-resistant types or items made from laminated paper will help ensure the colors last over time.
4. Are there rules for placing posters in MRT stations or malls?
Yes, getting the needed regulations and approvals is necessary. Ask the relevant authorities whether there are any advertising rules you should know at the MRT station or mall.
5. How can I make sure my poster printing is readable from a distance?
Make the fonts big and use very different colors to make each word stand out. Use fonts that are large enough and communicate in a clear and concise way.
