In the poster printing the point of consideration is very crucial to make the right choice as that of the design of the poster. The importance of the material you choose as a business owner is that the content.
Which you use in your posters will not only influence the look of the posters but also their life span, affordability and general effectiveness in communicating your message. Regardless of whether you intend to exhibit your poster inside a corporate event or outside in a crowded street.
It is helps to be aware of the options available to you so that you may arrive at a superior decision on behalf of the brand.
Here in this guide, we will discuss these main factors to be considered in selecting poster materials such as the glossy vs. matte dilemma, weather resistant outdoor mediums, premium indoor poster paper, cost vs. durability, and environmentally friendly poster papers in Singapore.
Glossy vs. Matte: What Works Where
Among the earliest choices that you would consider when printing posters will be whether to choose glossy or matte finishes. They both have pros and cons according to the location you need to display them and have the effect you desire.
Glossy Finish
- Optimal application: Indoors and product launch, high-impact images.
- Advantages: Brightness, clarity of details and glamorous sparkle.
- Cons: Fingerprints might be seen, is prone to glare on strong lighting.
Gloss works best in situations when you desire your design to be colorful and to come alive. It is good on promotional posters that are indoors given that illumination can be manipulated.
Matte Finish
- Commends best when: used as outdoor posters, text is readable, in business surrounds.
- Advances: Free of glare, professional eye, may be read in any direction.
- Negatives: a bit dull when compared to glossy.
Matte posters are very good in outdoor advertising or in a scenario where glare might interfere with the readability. It also fits admirably well in formal business settings whereby a classy and subtle style is worn.
Weather-Resistant Materials for Outdoor Posters
Advertising outdoor in Singapore is entailed with some distinctive challenges such as the humid weather, the rainy surprise and even extreme sunlight. Using weatherproof materials would give you an assurance that your posters could be in place and readable.
Vinyl Posters
- Durability: Hight water and UV resistance.
- This is most appropriate where long-term outdoor campaigns are needed.
- Bonus Tip: You can make your vinyl poster last longer when laminated.
Polypropylene ( Synthetic Paper )
- Durability: Tear proof, waterproof, fade proof.
- Outdoor events, notices in construction sites, street campaigns.
PVC Banner cloth
- Advantage: sturdy, wind and rain proof.
- Typical Applications: Banners and posters on high-traffic walls and streets.
In the case of a long term sale or posting a poster in highly visible locations, it may cost you extra time and money to print a new poster so investing in hard wear would save you funds in the long term.
Indoor Poster Materials That Look Premium
Posters located indoors tend to concentrate on appearance and brand appearance. A right material can boost up your brand image, at least when it is about events, exhibits or stores.
Semi Art Paper
- Texture: Fancy and silky.
- Looks: Gives clear, brilliant print-outs.
- Best Applied In: Office interior designs, displaying of products and decorations.
Canvas Posters
- Textured: artistic.
- Looks: Has the appearance of a museum, befits high-end brands.
- Best Applications: Boutique stores, gallery, business foyers.
Foam Board Posters
- Characteristic: Print framed to be heavy duty professional.
- Trade shows, point-of-sale, corporate events (Use Case).
Using high quality materials in the indoors environment will increase professionalism and make you leave a lasting impression.
Cost vs. Durability: Making the Right Choice
To the business owners, printing services of posters are always between cost and effectiveness.
- Short-Time Campaigns: Use inexpensive materials such as regular art paper, or light-weight polypropylene.
- Medium-Term Usage: Laminated prints Matte or glossy prints are an intermediate solution between quality and durability.
- Long-term operations: Buy vinyl, PVC or canvas as it has the highest level of resistance to the environment.
It involves the use of durability of the material and the duration of the campaign and your budget since you do not wish to spend excessively yet end up with the required outcome.
Eco-Friendly Materials Available in Singapore
As sustainability to some extent becomes a priority of many businesses in Singapore, eco-friendliness in poster printing services is getting more popular.
The Recycled Paper Posters
- Using post consumer recycled paper.
- They are excellent when used in short term indoor campaigns.
- Cheap and eco friendly.
Biodegradable Vinyl
- Defies quicker than conventional vinyl.
- Appropriate outdoor short-to-medium term.
Water-Based Inks
- Safe and eco-friendly.
- It is recyclable with recycled materials to make a greener print.
Environmentally friendly decisions will not only help to minimize the environmental cost but also reach those environmentally conscious customers.
Tips for Choosing the Right Poster Material
- Know Where You Were: Where to install inside or outdoors alters which material you need.
- Take Lighting into Account: Do not use glossy when glare is going to be a problem.
- Consider Carbon Footprint Longevity: Weigh cost efficiency of material with the shelf-life of campaign.
- Balance Budget and Quality: Do not spend too much on expensive materials that can be used only in a short period of time.
- The Green Printing: Using environmentally friendly materials will enhance your brand.
FAQ – Poster Printing Materials in Singapore
Q1: Which is the recommended material in Singapore weather conditions to use outdoor posters?
A: The most ideal is made of vinyl or PVC, which is both UV and water resistant so it can be used in very wet climates.
Q2: Are there chances of using matte posters as in the outdoors?
A: Yes, in particular when printed on weatherproof papers or synthetic paper. They can be read in the intense sun light too.
Q3: Do gloss posters cost more than the matte posters?
A: The cost disparity tends to be nominal, although full gloss can be delicate to the touch, and might especially request fingerpoises and reflections.
Q4: Which is the most premium look material used as an indoor poster?
A: Canvas or high quality art paper is used to give the high end finish which is ideal to be used in branding and as decorative.
Q5: Do eco-friendly posters last long in the open?
A: Certain environmental products such as biodegradable vinyl have the potential to last out of doors, though these are generally most appropriate to short- to medium-term campaigns.
Finally
The kind of material you use when printing a poster can just prove to be a giant difference when it proves to the manner in which your brand is perceived as well as how successful your campaign will be.
Knowing the advantages and disadvantages of various materials will help you make an informed choice to have a great looking poster, durable poster, and one that fits your budget, both inside and outside.
