In the fiercely rivalry Singapore market, a good flyer is not just a piece of paper but it is a marketing communication tool. But, to create the right impression, the right Printing Material Singapore has to be chosen.
Distribution – It is very important to understand that the material which you choose determines the over look of the flyer as well as the durability and effectiveness of the flyer.
1. Glossy vs. Matte Paper:
a. Glossy: This comes with fairly bright and rich colors together with very sharp images and great feel like that of the leather. But, they might become a victim of glare and fingerprints more often. Best for graphic intense web elements as well as stimulating designs.
b. Matte: Comes with a lower glare and offers a slightly elegant appearance to most rooms. They are better suited for text heavy fliers or designs that have plenty of small details.
2. Coated vs. Uncoated Stock:
a. Coated: Has a smooth, glossy surface that will make the ink to be lively to the images that may be in the paper. Best fit suitable for photo images or any graphics of high clarity.
b. Uncoated: Helps in offering a natural and textural handle or touch to the car surface. Slightly more suitable for such flyers containing large quantities of text or when the author decided to give them a ethnographic look.
3. Cardstock & Paper Weights:
a. Cardstock
Extra heavy than normal paper thus making your flyers have a more bulky appearance. Perfect for the premium passengers and those that must survive transmission and baggage handling.
b. Paper Weights:
This is the measure of grams per square meters; the weight of the paper defines the thickness of the flyer. Typically, the term gsm is directly proportional with the thickness or thickness and density of the material and therefore higher gsm usually equals to a more robust material.
4. Specialty Papers:
i. Recycled Paper : Environmentally friendly product that triggers a certain purchasing behavior among the consumers.
ii. Colored Paper : It is an excellent way of Jazzing up your flyer and knowing that your flyer will not be like others.
iii. Textured Paper : Affords a certain physical quality that can make for better design all in all.
5. Budget Considerations:
– Cost-effectiveness: Check your pocket when choosing Printing Material Singapore. This is the reason why usually materials of better quality cost more.
– Quantity: The amount of flyers you require also affects the material you will use aspireand material you will use to prepare flyers. They pointed out that bulk purchases are usually cheaper and could lead to purchase of high quality materials.
Tips for Choosing the Right Printing Material:
1. Consider your target audience: What is lovers choice? What image would you like to portray?
2. Define your budget: Finally, the best advice one can give is not to set up unrealistic expectations in regard to a budget that isn’t realistic, and instead look at the possibilities within the given price range.
3. Consult with your printer: Consult with other people who have experience in the printing field and who will help to choose printed materials that will be suitable for you.
4. Order samples: Ask for sample of different material so that you can feel and see how they differ in real sense.
Therefore, by taking your time and consider the following factors you will be in a good position to select the right Printing Material Singapore that will provide you with quality flyers that will be effective to your target group.
