In a very much competitive Singaporean market, companies are ever seeking innovative and affordable means of making their mark. Among some of the tools that can have far reaching effects with minimal costs is sticker printing. Custome stickers printing are a fun and versatile method to help reiterate your brand name whether placed on packaging, given out or to brand any event.
Now, how do businesses in Singapore make use of sticker printing in effective brand marketing? Let us consider that.
The way Stickers Printing can increase Packaging and Brand Recall
This is because a customer will have the first physical contact with your brand through packaging. Stickers will only add meaning to your packaging as it strengthens your brand image and presents a unique unboxing process.
This is how stickers may be useful:
- Attention getting: The use of logo stickers from brands on the boxes or packaging of the products to enhance an image of recognition.
- Story telling: Add your brand story in stickers, QR codes or connect them to the deals.
- Eco-friendliness: Kraft paper stickers or eco-friendly labels made out of recyclable material give your brand a hint of sustainability.
In Singapore, a place where the e-commerce business and the business of delivery are flourishing, a sticker on each package is a very cheap form of advertising with considerable visibility.
Kinds of Stickers: Vinyl, Paper, Transparent and More
The consideration of proper material of stickers is important in the direction of aligning with your brand objectives and product usage.
1. Vinyl Stickers
Vinyl is long lasting with resistance to water and can be used long term or outside. Perfect on car decals, water bottle, laptop or shop windows.
2. Paper Stickers
Solid, cheap and adaptable, paper stickers may serve as product labels or as a part of stationery or a seal on the packages. But they are most suited in the interiors.
3. Transparent Stickers
Transparent stickers are printed on transparent material which makes them become unnoticeable on surfaces. They are trendy as cosmetic brands and packaged into glass and contemporary minimalistic designs.
4. Foil and Holographic Stickers
Put a finishing touch or an eye candy. These find much application in limited edition packages, luxury goods, or technological devices.
5. Kraft Stickers
The designs are ideal Enid Blyton stickers so the brands specializing in rustic or eco-friendly or homemade looks, such as organic food or hand-made clothes.
The type of material to use is also pegged on the purpose of the sticker, the site of placement, and the duration of use.
Die-Cutting and Options in Custom Sticker Shapes
Forget those dull square shaped labels. Using die-cutting technology, one could design stickers of any shape and any size, to suit the branding.
The reason Die-Cut Stickers are important:
- They are distinctive shaped to capture attention.
- They have more affinity to your product or logo design.
- They promote engagement with customers- everyone likes to stick things and then peel them off.
Take the example of a bakery; they can seal their take away bags using round stickers that are shaped like cup cakes. A technology start-up company can create mascot vinyl wraps on phones or computers.
Custom shapes offer an advantage in a crowded retail store such as Singapore where visual branding is a major strategy of getting attention.
Hints on Waterproof and Weather Resistant Stickers
Durability is of the essence in case you will place your stickers on the outside of a vehicle or other products, such as water bottles and food packages, which may become wet.
The following are the means to keep your stickers going:
- Vinyl or BOPP material: Vinyl or BOPP material allows resistance to moisture and tear.
- Go with lamination: Water, scratch, and UV-resistant matt laminate is gloss laminate.
- Select good adhesive: More so in Singapore climatic situation which is humid, make sure the adhesive is not easily peelled off.
- Proper sampling/test prior to large production: Before large-scale manufacturing, always take some samples and evaluate on actual surfaces by the use of water and scratch test.
By paying high quality costs to have your stickers printed in waterproof stickers, you will save bucks in terms of money and guard your brand popularity.
Common Applications: Giveaways, Labelling, Seals and Decor
The possibilities to apply stickers are quite numerous in regards to the brand marketing:
1. Freebies and Free Gifts
Add those stickers with your brands to the packages you deliver or distribute them at the events. Human being appreciates free things and stickers tend to be worn on the laptop or notebook or water bottle box etc etc and keep your brand visible on a daily basis.
2. Product Labels
Custom stickers are used in marketing and as a communication tool (name of brand in jars of skincare products and name of coffee in coffee bags). Contains ingredients, instructions or bar codes information.
3. Packaging Seals
Sticker seals do not only seal your package but are also branding mini moments. Circle stickers containing logos can be used on the flaps of boxes or closure of the sign of the tissue paper.
4. Event Branding
Distribute the branded stickers during the trade shows, pop-ups and in the community events in Singapore. They are the face of the brand even after event is over.
5. Interior and Store decor
Bigger wall decals or window stickers will assist in decoration of your storefront and enhancing brand identification.
Why Stickers Printing is Good with the SMEs in Singapore
Stickers printing the return on the investment is high to small and medium enterprises since:
- It is also not expensive at small quantities.
- It can be customized a lot to suit any campaign or theme.
- It is a cell phone one-stick branding meaning that your sticker accompanies your customers.
- It is memorable- stickers are tactile, fun as well as visual.
In a totally digitized media of advertisement in Singapore, physical promotional tools such as stickers can promote a concrete relation to the customers in having a direct contact with them.
Conclusion
Stickers printing is an effective but unexploited form of marketing which puts the Singaporean business owners at an advantage. Whoever you are, whether you need help with your packaging, brand recalling or just having fun with your branding, custom stickers are versatile, affordable and have a high-visual impact.
When the mechanism of production, design, and usage strategy is right, your stickers can be one of the best brand touchpoints.
Frequently Asked Questions (FAQ)
Q1: Which would be the best material to use in terms of water resistant sticker in Singapore?
A: Vinyl and BOPP materials are the ones that are good in waterproof and weather resistant stickers. A laminate layer also gives an extra defence to the moisture and light.
Q2: Is it possible to print small batches of stickers?
A: Oh, sure! There are a lot of printing providers out there in Singapore which have a low minimum order. So, it can be viable even when it comes to SMEs or seasonal campaigns.
Q3:Do custom cut stickers cost more?
>>>>>>>>>>A: Die-cutted stickers may cost a little more than usual shapes, although the revenue in terms of the engagement and brand recognition can easily be deemed worthy of this investment.
Q4: What is the durability of vinyl stickers?
>>>>>A: Laminated high-quality vinyl sticker would have the ability to endure 3-5 years when applied outdoors, depending on the exposure to the environment.
Q5: Is it true that stickers can make my brand more visible?
A: Absolutely. Stickers are not as decoration alone, but brand tools: they provide visibility, memory and customer contact at numerous touchpoints.
